[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.iwwe.cz\/je-lepsi-reklama-na-internetu-nebo-jinde\/#Article","mainEntityOfPage":"https:\/\/www.iwwe.cz\/je-lepsi-reklama-na-internetu-nebo-jinde\/","headline":"Je lep\u0161\u00ed reklama na internetu nebo jinde?","name":"Je lep\u0161\u00ed reklama na internetu nebo jinde?","description":"Mnoho lid\u00ed netu\u0161\u00ed, co v\u0161e stoj\u00ed za t\u00edm, kdy\u017e n\u011bkdo vede firmu a co v\u0161e se mus\u00ed platit, kam v\u0161ude se mus\u00ed d\u00e1vat v\u00fddaje a […]","datePublished":"2025-04-30","dateModified":"2025-04-30","author":{"@type":"Person","@id":"https:\/\/www.iwwe.cz\/author\/#Person","name":"","url":"https:\/\/www.iwwe.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"iwwe.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.iwwe.cz\/wp-content\/uploads\/ecommerce-3082813_640.jpg","url":"https:\/\/www.iwwe.cz\/wp-content\/uploads\/ecommerce-3082813_640.jpg","height":0,"width":0},"url":"https:\/\/www.iwwe.cz\/je-lepsi-reklama-na-internetu-nebo-jinde\/","about":["Business"],"wordCount":436,"articleBody":"         Mnoho lid\u00ed netu\u0161\u00ed, co v\u0161e stoj\u00ed za t\u00edm, kdy\u017e n\u011bkdo vede firmu a co v\u0161e se mus\u00ed platit, kam v\u0161ude se mus\u00ed d\u00e1vat v\u00fddaje a kdyby to lid\u00e9 v\u011bd\u011bli, ur\u010dit\u011b by bylo m\u00e9n\u011b podnikatel\u016f ne\u017e je. V\u0161ichni si p\u0159edstavuj\u00ed, http:\/\/www.bvv.cz\/go-regiontour\/aktuality\/vystavovatele-se-predstavuji\/  jak je v\u0161e jednoduch\u00e9, \u017ee sta\u010d\u00ed jen to a to, ale zapom\u00ednaj\u00ed na to, kolik v\u011bc\u00ed se mus\u00ed platit a jsou p\u0159itom neviditeln\u00e9. Je to opravdu dost povinnost\u00ed a jednou z nich je reklama. Reklama je velmi d\u016fle\u017eit\u00fd prost\u0159edek k tomu, aby \u010dlov\u011bk dos\u00e1hl n\u00e1v\u0161t\u011bvnosti jednak sv\u00e9 firmy, ale jednak i webov\u00fdch str\u00e1nek, kter\u00e9 si lid\u00e9 nech\u00e1vaj\u00ed st\u00e1le \u010dast\u011bji z\u0159izovat. A my se jim nediv\u00edme. Reklamy v\u0161ak nejsou pouze na internetu. Kde v\u0161ude takovou reklamu m\u016f\u017eeme naj\u00edt?  S reklamou se setk\u00e1v\u00e1me pom\u011brn\u011b na ka\u017ed\u00e9m rohu a ka\u017ed\u00e9m kroku, a to nejen na internetu. Na internetu se setk\u00e1me nap\u0159\u00edklad s PPC reklamou v Hradci Kr\u00e1lov\u00e9, na kterou kdy\u017e klikneme, za ka\u017ed\u00fd klik mus\u00ed firma zaplatit spole\u010dnosti, u kter\u00e9 si reklamu nech\u00e1v\u00e1 z\u0159izovat. Co ale takov\u00e1 reklama v offline sv\u011bt\u011b? Nap\u0159\u00edklad jdeme do obchodn\u00edho centra a v r\u00e1diu sly\u0161\u00edme reklamu na n\u011bjakou str\u00e1nku \u010di e-shop, p\u0159\u00edpadn\u011b r\u016fzn\u00e9 nab\u00eddky na obchody, kter\u00e9 se v dan\u00e9m obchodn\u00edm centru vyskytuj\u00ed.  Krom\u011b tohoto se m\u016f\u017eeme setkat tak\u00e9 s r\u016fzn\u00fdmi plak\u00e1ty, nebo t\u0159eba s reklamou v novin\u00e1ch \u010di televizi, ale ta v t\u00e9 televizi tak\u00e9 ve sv\u00e9 podstat\u011b spad\u00e1 pod online reklamy. Co je ale lep\u0161\u00ed? Reklama na internetu nebo n\u011bkde v ter\u00e9nu? Jedin\u00e9, o co v t\u00e9to situaci jde je to, pro jakou c\u00edlovou skupinu je to ur\u010deno. Je jasn\u00e9, \u017ee na PPC reklamu v Liberci kliknout sp\u00ed\u0161e mlad\u00ed lid\u00e9 ne\u017e star\u0161\u00ed. Star\u0161\u00ed lid\u00e9 se na internetu zas tolik nepohybuj\u00ed, a tak se pro n\u011b pou\u017e\u00edvaj\u00ed pr\u00e1v\u011b reklamy nap\u0159\u00edklad v r\u00e1diu, co\u017e c\u00edl\u00ed na poslucha\u010de, kte\u0159\u00ed jsou bu\u010f v aut\u011b nebo pr\u00e1v\u011b star\u0161\u00ed poslucha\u010di, kte\u0159\u00ed si r\u00e1dio pou\u0161t\u00ed jen tak. Proto se ned\u00e1 \u00fapln\u011b jednozna\u010dn\u011b ur\u010dit, jak\u00e1 reklama je lep\u0161\u00ed a \u00fa\u010dinn\u011bj\u0161\u00ed, proto\u017ee jde o to, na koho c\u00edl\u00edte. Nen\u00ed ale pravidlo, \u017ee na internet se d\u00edvaj\u00ed jen mlad\u00ed lid\u00e9, na to pozor.                                                                                                                                                                                                                                                                                                                                                                                          3.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Je lep\u0161\u00ed reklama na internetu nebo jinde?","item":"https:\/\/www.iwwe.cz\/je-lepsi-reklama-na-internetu-nebo-jinde\/#breadcrumbitem"}]}]